When Civic Entertainment Group (CEG) asked us to work on this project, we were super-stoked. It’s not only because we’re huge fans of John Cena, but also we love working for creative agencies with amazing vision and that’s CEG.

For John Cena’s audiobook release, “64th Man”, on Audible, bFIVE40 produced inflatable dummies with custom dye-sublimated graphics, press kits, brand collateral, printed signage, and swag for #failgate event. It was a seamless package of branded goodies to support this fun e-book launch.

It was an action-packed 6 weeks of planning, lots of iterations, last minute changes, curbside deliveries, and seamless execution.

Challenge 1: Approval Process. CEG and bFIVE40 make a great team. We worked together to get a variety of iterations in front of Audible and John for approval. We navigated project delays in stride until we got the final green light to proceed with production … only 5 working days prior to launch!

Challenge 2: In-Hand Dates. The approval delays made for a very tight turnaround and a logistical juggle of other assets to coordinate with the inflatable product. We produced press kits for delivery to firms all over Los Angeles and New York City. These kits were complete with custom inflatable, electric pump, full-color informational brochure and lanyard attachment with QR code to reveal a book excerpt. Super-cool!

Challenge 3: Logistics. We decided to hand-deliver to NYC ourselves, driving up from our SC facility in a U-Haul to ensure the product was on-time and perfect. Needless to say, parking curbside to unload a truck-full of 5FT tall John Cena inflatable dummies in downtown Manhattan created quite the stir. We had the service elevator working overtime – even the UPS guy pitched in to help.

“Donna and the team at bFIVE40 gave us step-by-step guidance and support throughout our entire project. They streamlined production and fulfillment to ensure we met our in-hand dates. You can tell they take pride in their work and are committed to their clients. Donna herself flew to our offices for the delivery of 75 units of inflatable dummies and helped load out every single one of them. The products were all great quality from the printing to stitching. Over all a fantastic customer experience and we can’t wait to work with them again in the future.” – Sami Pastron

Our mission is to execute projects with seamless precision. Mission accomplished!